LYRA Studio is the branding and creative design division of LYRA. We create brand identities, rebrands and visual systems. This interactive journey presents SŌL, a fictional brand study.
Skip to the Studio experienceLYRA / STUDIOAN IDENTITY, IN THE MAKING.
01 / NOTHING
We build what
people remember.
Identity, systems and experiences built from the first idea forward.
Every identity starts somewhere. Here, it starts with a point.
UNTITLED — 01
600 × 600
PURPOSEMake the everyday matter.
AUDIENCEThe quietly curious.
POSITIONFewer things. Better rituals.
PERSONALITYWarm. Clear. Considered.
THE EVERYDAY,
CONSIDERED.
CONSIDERED.
SŌL
BASELINE / 08
TYPE / 01
TRACKING −2
WEIGHT 500
GRID 8
TRACKING −2
WEIGHT 500
GRID 8
Aa / Bb / Cc
01 / TERRACOTTA 02 / INK 03 / PAPER
Small rituals.
A fuller day.
A fuller day.
8 / 16 / 32 / 64
THE ART OF EVERYDAY.SŌL
THE MORNING RITUAL
A little room
for yourself.
SŌL
Make
room for
ordinary.
SŌL MENU
A slower
kind of good.
kind of good.
THE EVERYDAY COLLECTIONDiscover the ritual
SŌLMAKE THE EVERYDAY MATTER.
LYRA
X 000 Y 000
01 / NOTHINGSCROLL TO CONTINUEIDENTITY · SYSTEMS · EXPERIENCES